Meg Goldthwaite Named Chief Marketing Officer At NPR
November 29, 2016 at 6:20 AM (PT)
CONSERVATION INTERNATIONAL Chief Marketing Officer MEG GOLDTHWAITE is joining NPR in the same position, effective DECEMBER 12th.
NPR President/CEO JARL MOHN said, "We are thrilled that MEG has agreed to join us. She is a highly energetic leader who has the experience to build on our strong brand and help NPR connect with new audiences. NPR's mission is to work in partnership with Member stations to create a more informed public. Robust marketing and outreach programs will increase our reach and help us fulfill this mission."
GOLDTHWAITE said, "I grew up listening to my local NPR member station, WAMU. The news was on in the morning, and my mom played its bluegrass as she drove me around. Now I wake up to its newscasts and run with its podcasts. It has never been more important for our country to have consistent, trusted sources for news. Public radio is the ideal platform for the free and thoughtful exchange of ideas and information—and thus vital to our democracy. NPR's most exciting opportunity is sharing that exchange with new generations and diverse audiences."