Lazer Broadcasting Names Gerardo G. Martinez GM For Sacramento, Modesto, Merced
December 12, 2016 at 3:17 PM (PT)
LAZER BROADCASTING has named GERARDO G. MARTINEZ as GM for its SACRAMENTO, MODESTO, and MERCED clusters. MARTINEZ, most recently VP/Sales and Marketing at EMC ADVERTISING, worked as a GM for TV and radio in several markets.
“GERARDO is an excellent fit to LAZER BROADCASTING coming to us with a wealth of leadership and knowledge of the business communities in the markets. We are very excited to have him part of our team,” said LAZER President/CEO ALFREDO PLASCENCIA.
“It’s an honor to join the LAZER BROADCASTING leadership team. Our heritage radio and television stations continue to deliver quality entertainment, education, and inspiration that reflect Latinos' daily lives. I am eager to get in the trenches with our employees and deepen our connection with the communities we humbly serve,” said MARTINEZ.
The clusters include Regional Mexican RADIO LAZER affiliates KGRB (RADIO LAZER 94.3)/SACRAMENTO, KBBU (RADIO LAZER 93.9)/MODESTO, and KMZR (RADIO LAZER 92.5)/ATWATER-MERCED; Spanish Adult Pop LATINO affiliate KLMG (LATINO 97.9)/SACRAMENTO, Spanish AC LA MEJOR affiliate KGAM (LA MEJOR 106.3)/MERCED, and AZTECA affiliate KSTV-LP/SACRAMENTO.