PRI To Open Engagement Lab In February
December 14, 2016 at 1:09 PM (PT)
PUBLIC RADIO INTERNATIONAL (PRI) has announced that it will launch its PRI Engagement Lab on FEBRUARY 1, 2017. The lab, aimed at developing initiatives, innovations, and partnerships for digital engagement and social media, will be led by JODI GERSH as Senior Director, Engagement, coming to PRI from USA TODAY, and will be based at PRI's MINNEAPOLIS headquarters.
GERSH said, "Engagement is a concept that's thrown around quite a bit these days, and can sometimes be a complex subject, but what it means to me is simple: to connect people to each other, to PRI, our partners and to the world to help build a more informed and empathetic society. It couldn't be a more important time for this work, and I'm eager to join PRI and help build the PRI Engagement Lab to serve the public in new ways."
PRI President/CEO ALISA MILLER said, "For years, millions of people have trusted PRI for in-depth, consequential and inspiring stories. Under JODI's leadership, the PRI Engagement Lab will grow and connect this community, empowering millions more people to interact, share their stories, and offer their ideas to do more. JODI's background in sociology, and her experience in connecting people and building relationships, makes her the perfect person to develop our engagement efforts. We are thrilled to attract such a talented leader as a member of the PRI team."