NAB Show Shanghai Shines As Event For Media, Technology, Content Creation In China
December 22, 2016 at 4:08 AM (PT)
The NATIONAL ASSOCIATION OF BROADCASTERS (NAB) announced registered attendance increased fivefold for the second annual NAB SHOW SHANGHAI, held DECEMBER 6th through 9th at the KERRY HOTEL and the adjacent SHANGHAI NATIONAL INTERNATIONAL EXPO CENTER in SHANGHAI. The event, which was co-produced by the INTERNATIONAL HIGH TECH CULTURAL DEVICE CLUSTER, attracted over 5,000 attendees from around the world, representing a 525% increase over last year.
The 2016 NAB SHOW SHANGHAI also included for the first time, a full-fledged exhibit floor, spanning 50,000 square feet and featuring 145 media and technology companies, including leading brands like AKAMAI TECHNOLOGIES, B&H PHOTO VIDEO, CHRISTIE, COPPOI, MOG TECHNOLOGIES, NERC-DTV, NEW TEK, RICOH, SHANGHAI MEDIA GROUP, SHANGHAI ORIENTAL PERAL MEDIA, SONY and TATA COMMUNICATIONS, among others.
NAB launched NAB SHOW GLOBAL INNOVATION EXCHANGE SHANGHAI in 2015, recognizing CHINA’s growing media industry and the need for collaboration on emerging technologies and global business solutions. Designed for media professionals involved in the creation, management and distribution of content across broadcast and digital mediums, NAB SHOW SHANGHAI has since evolved into a one-of-a-kind convention for showcasing cutting-edge technology, promoting innovation and offering the opportunity for content creators to gain global perspectives and valuable tools to advance their craft.
NAB EVP Conventions/Business Operations CHRIS BROWN commented, “This event plants the NAB and NAB SHOW flag in one of the fastest growing media markets in the world. NAB SHOW SHANGHAI is taking off and reaching new heights as indicated by this year’s growth in attendance and exhibits. We look forward to continuing to develop this unique convention as it becomes the premier event of its kind.”
Speakers from NAB included COO CHRIS ORNELAS and CTO SAM MATHENY, in addition to high-ranking CHINESE government officials and media and technology professionals from CHINA, CANADA, HONG KONG, INDIA, TAIWAN, the U.K. and the U.S.
Next year, NAB SHOW SHANGHAI will be held JUNE 13th-15th in conjunction with the SHANGHAI INTERNATIONAL FILM AND TELEVISION FESTIVAL.