Google Play Music, Mass Appeal Mark 10th Anniversary Of Nas' 'Hip Hop Is Dead' With Video Series
December 23, 2016 at 9:29 AM (PT)
GOOGLE PLAY MUSIC and MASS APPEAL are featuring four exlusive videos with NAS to mark the 10th anniversary of his seminal "Hip Hop Is Dead" album here.
MASS APPEAL headed into the studio with NAS and GOOGLE PLAY MUSIC to cover four essential aspects of his celebrated eighth album: the inspiration, the lead single, working with JAY Z on “Black Republican,” and its place in hip hop’s history books.
The Inspiration Behind The Album: The year is 2005. NAS is getting ready to record one of his most monumental projects of his career. See how a DE LA SOUL album and dissatisfaction with the country at the time led to "Hip Hop Is Dead."
The Story Behind The Lead Single: Did the beat to “Hip Hop Is Dead” sound familiar the first time you heard it? Hear NAS explain how WILL.I.AM stitched the song together for the wake-up call that hip-hop needed to hear.
Black Republican: The Unexpected Choices Once one of hip hop’s greatest beefs was put to rest, the world was gifted with the first of many exceptional collaborations between the two rap behemoths, JAY Z and NAS.
Old Heads Hip-Hop: Past, Present & Future: Hip-hop has had the power to strike conversations between disparate generations. NAS gives us his list of MCs, past and present, who are leading that debate.