LiveXLive, Big Boots Studios To Build LXL Studios
December 27, 2016 at 7:01 AM (PT)
LIVEXLIVE, a subsidiary of LOTON, CORP., has entered into an agreement with BIG BOOTS STUDIOS to build LXL STUDIOS, devoted to the development, production and acquisition of original music and lifestyle programming for distribution across LIVEXLIVE's growing digital platform. LXL STUDIOS plans to launch in 2017, with BIG BOOTS overseeing the development and production of 10 to 12 pilots, and three to five documentary series. The slate set will expand in 2018 and beyond.
LXL STUDIOS will host LIVEXLIVE's music magazine-style news show, which will feature a socially influential cast, and take fans around the world of music in "snack-sized bits" of real-time, curated, authentic, relevant, behind-the-scenes content segments. The Studio will also develop and curate originals in short form, mobile-centric scripted and unscripted formats.
"The addition of LXL STUDIOS and our partnership with BIG BOOTS allows lIVEXlIVE to expand its vision of aggregating, curating and leveraging thousands of hours of live music and lifestyle content through mutually beneficial relationships with the world's top festivals, venues, award shows, promoters and talent," LIVEXLIVE Founder/Chairman ROBERT ELLIN said. "We will pair all of this with edgy original content to create the first independent music network delivered across all platforms."
"BIG BOOTS is, at its core, about building platforms for engagement and LIVEXLIVE represents everything we look for in a platform," BIG BOOTS STUDIOS Pres./CCO ROGER MINCHEFF said. "Nothing sparks true and authentic engagement with audiences more than the power of music, especially the live music experience and LXL STUDIOS will be on the cutting edge of that experience. LXL STUDIOS is the next natural extension for the amazing fan experience that the LIVEXLIVE platform has established."