WMG, Brightcove Partner On Internet Content
October 26, 2006 at 6:10 AM (PT)
WARNER MUSIC GROUP and BRIGHTCOVE, an Internet TV pioneer, announced an agreement to offer consumers easy-to-use, on-demand access to WMG's extensive catalog of music-based video content including music videos, artist interviews, live performances, and "behind the scenes" footage from its award-winning artists and labels.
In making the announcement, WMG Exec. VP/Digital Strategy ALEX ZUBILLAGA said, "We want to give music fans many different, entertainment-rich ways to experience our extensive video catalog and the new content artists are creating every day for the digital space. Partnering with BRIGHTCOVE is an important step in expanding those efforts as well as reaching consumers directly from an increasing number of digital platforms."