Nielsen Responds To Mid-West Broadcasting Defection
January 11, 2017 at 11:49 AM (PT)
NIELSEN has responded to reports that MID-WEST FAMILY BROADCASTING has decided to not renew the ratings service's product in several radio markets.
"We deeply value our relationship with MID-WEST FAMILY BROADCASTING as we do with all of our clients," a NIELSEN spokesperson stated. "We continue to invest in the service for mid-sized and small markets. These enhancements include increases in Cell Phone sample in Diary markets and the expansion of SCARBOROUGH to provide radio customers with deep insights into the shopping and media behavior of local consumers. We also continue to work on further measurement innovations for diary markets to drive greater value for customers."