AdWeek Explores Marketing To Middle America Vs. The Coasts

(From AdWeek.com)

A new article in ADWEEK poses the idea, "Marketers Everywhere Are Rethinking MIDDLE AMERICA Post-TRUMP. Inside One Effort to Help Them."

So how different are the coasts versus the center of the country? The story notes, "The polls were wrong. The strategy was wrong. The data was wrong. Shortly after midnight on NOV. 9, 2016, 18 months of carefully weighted, religiously updated forecasts evaporated into the ether as DONALD J. TRUMP scored a series of upset victories to secure his status as the 45th president of the UNITED STATES."

The writer, PATRICK COFFEE continues, "But the election post-mortem hasn’t just been a crisis of confidence for the number-crunching community. It shook people up on the client side and the agency side, according to 30-year ad industry veteran and consultant AVI DAN. He said, 'The belief that we have reached a very sophisticated stage in data gathering and analysis has been shattered.' CRISPIN PORTER + BOGUSKY Chairman/Co-Founder CHUCK PORTER added, 'If most analysts were so wrong about TRUMP and BREXIT, are they really right about your airline or your car brand or your cereal?”

Check Out this graphic from the article:

Read the full post here.

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