KNX/L.A. Names Hernandez GSM
October 30, 2006 at 4:31 PM (PT)
CBS News KNX-A/LOS ANGELES names ROSEMARY HERNANDEZ as the station's new GSM, replacing MIKE MASTERSON, who is retiring effective NOVEMBER 10.
HERNANDEZ, most recently head of sister KCBS-F (93.1 JACK FM)'s KCBS MARKETING promotions division (which also works with KNX on online and product endorsement projects), started her sales career at KNX, leaving in 1994 to become GSM at crosstown Talk KFI-A, then worked for POLAND-based AGORA on the sales strategy for the launch of a talk station in WARSAW before joining KCBS in 2001.