Black Solidarity Radio To Hold 24-Hour Radiothon For HBCUs

Sheryl Underwood (Helga Esteb / Shutterstock.com)

BLACK RADIO SOLIDARITY will hold a 24-hour fundraising Radiothon for the 100 Historically Black Colleges and Universities located in the U.S. and the U.S. VIRGIN ISLANDS. 

SHERYL UNDERWOOD RADIO, founding station of the organization, will stage the live broadcast from THE J SPOT in L.A.  The event is set for JUNE 1st & 2nd.      

UNDERWOOD said, “We want to provide a platform where people can go to make donations directly to the individual HBCUs.  Our goal with the Radiothon is to bring awareness to the role that HBCUs play in making dreams of a college education come true for thousands of students each year.  Some of our schools are struggling financially.  We want to help and this is something that we can do to make a difference in deserving students lives.  This is the first radiothon and definitely not the last.”

"The event will be a live broadcast and will include celebrities, entertainers, philanthropists and Greek letter organizations.  We want people to know about the fundraiser as early as possible so that they can plan to be in the audience if they want.  It’s going to be so much fun; like the telethons that JERRY LEWIS and LOU RAWLS used to do.  A lot of young people don’t even know about those shows or how much fun they were and how much money they raised for worthy causes.”

“We want to introduce this giving concept to a new generation and welcome the generation that remembers it.  We want everyone that cares about education to give; and if they’re in L.A, we want them to stop by THE J SPOT and drop off tax deductible donations during the radiothon.  We want people to call in and offer donation challenges and we’ll be doing “shout-outs” to those that give.  And if you’re at THE J SPOT when you give, who knows, you may end up on the radio.”

During the campaign, all donations will be made online, using electronic donation links that each school is being asked to provide.  No donations will be collected by BLACK RADIO SOLIDARITY or by SHERYL UNDERWOOD RADIO.

To participate or for more information call 1-855-Sheryl-1 or visit blackradiosolidarity.com.

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