Jacobs Media: Radio Advertising And Trust

Fred Jacobs

In the latest post on JACOBS MEDIA JACOBLOG, Pres. FRED JACOBS writes, "For veterans of the radio industry, today’s headline probably seems oxymoronic. But these days, the foundation of Internet advertising is being shaken to its core. And the key issue revolves around trust.

"A recent story in WIRED – 'YOUTUBE's Ad Problems Finally Blows Up In GOOGLE’s Face' – chronicles problems revolving around the placement of web advertising.  Brands are cancelling their YOUTUBE ad buys because their banners are randomly showing up in videos produced by extremists.

"That lack of certainty goes to the heart of an issue that virtually all marketers care deeply about – where their ads run.  The article discusses a TIMES OF LONDON investigative journalism piece that analyzed the placement of web ads sponsored by the BRITISH government.  It turns out that a number of these ads ran ahead of videos produced by terrorist groups."

Read the full post here.

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