Bridge Ratings Tracks Attrition
November 1, 2006 at 12:51 PM (PT)
Since 2004, BRIDGE RATINGS has been tracking listeners of terrestrial radio to determine their behavior with competitive media, including internet radio, MP3 players and satellite radio.
This latest study reveals more detail than ever before regarding the highly active youth group defined as 12-21-year-olds, which has had the greatest impact on listening attrition to traditional radio.
You can read the full report here.