Study: Teens Prefer IM To Email
November 3, 2006 at 3:21 PM (PT)
Instant messaging has topped email as the primary means of communication among U.S. teenagers with online access, according to a recent online survey from PARKS ASSOCIATES. Less than one-fifth of people aged 13-17 use email as their primary communication method with friends, compared with nearly 40% of adults aged 25-54. At the same time, more than one-third of online teens rely primarily on instant messaging to communicate with friends, while just 11% of adults aged 25-34 favor this method.
PARKS finds this shift in communication habits is occurring against the backdrop of other changes on the Internet. For example, roughly one-third of all online teens use social networking sites like MySpace daily.
Teens and young adults are increasingly accustomed to an always-on world where friends and family are instantly accessible
"We are seeing a generational shift in communication patterns, and email is now old-fashioned," said PARKS Dir./Research JOHN BARRETT. "Teens and young adults are increasingly accustomed to an always-on world where friends and family are instantly accessible."
However, the decline in email use among teens may not necessarily be the technology’s death knell. "Once these individuals graduate and join the workforce, they may not have as much time to instant message," BARRETT said.