Mississippi Media Donates $1 Million In Free Advertising To Gulf Coast Businesses
October 13, 2005 at 12:10 PM (PT)
TRIAD BROADCASTING SVP STEVE FEHDER announced today (10/13) that BILOXI-GULFPORT’s MISSISSIPPI MEDIA BROADCASTING, a subsidiary of TRIAD, is donating $1 million in free radio advertising to KATRINA ravaged businesses. All six MISSISSIPPI MEDIA stations -- Active Rock WCPR, Classic Country WUJM, Classic Rock WXRG, Top 40/Mainstream WXYK (THE MONKEY), N/T WTNI-A, and WXBD-A (ESPN SPORTS RADIO) -- and TRAFFIC ONE are sponsoring REBUILDING ASSISTANCE MARKETING PROGRAM (RAMP) in conjunction with the local GULF COAST CHAMBER OF COMMERCE.
According to FEHDER, “RAMP’s primary goal is to help local businesses get the word out that they’re back and open for business. A million dollars in free advertising on this strong six-station cluster will provide the local business community with access to thousands of listeners and potential customers every week. RAMP is designed to promote the local economy and keep recovery dollars right here on the GULF COAST. All of us at MISSISSIPPI MEDIA are proud to be a major participant in the GULF COAST’s rebirth.”
RAMP is targeting to begin advertising spots for local businesses the first week of NOVEMBER. The :60 spots will run MONDAY through SUNDAY, feature two local businesses and include a message from the local Chambers.
FEHDER adds, “We know what recovering from this hurricane is all about. Our stations were also victims of KATRINA. All but one is now back on the air. We are temporarily operating out of makeshift facilities on the back lot. Helping other Gulf Coast businesses begin to rebuild gives us a great sense of satisfaction, even as we rebuild ourselves.”