Capitol Records Marks 50th Anniversary Of 'Sgt. Pepper' 1967 Release With Tower Ceremony Thursday

It was 50 Years Ago This Week

THE BEATLES' epic album, "Sgt. Pepper's Lonely Hearts Club Band" was released on MAY 26th, 1967 in the U.K. and on JUNE 2nd that year in the U.S., marking the beginning of what became known as the Summer Of Love.

A half-century later, CAPITOL RECORDS will mark the occasion tomorrow (THURSDAY, JUNE 1st) with a special celebration on its iconic TOWER building in LOS ANGELES, 

The commemorative event, dubbed “Pepper Day,” will begin at 9:09a (PT) with the raising of a specially designed Sgt. Pepper’s flag on top of the TOWER by the Sgt. Pepper character from CIRQUE DU SOLEIL's BEATLES-themed LAS VEGAS production "LOVE." The TOWER will also be adorned with variety of themed decorations, including special signs and an inflatable Sgt. Pepper’s drum above the VINE STREET entrance.

In addition, starting at sunset on THURSDAY, the roof of the CAPITOL RECORDS building will be illuminated with lights corresponding to the four colors of the suits that THE BEATLES wore on the famed album cover.

CAPITOL RECORDS and UMe have just released a deluxe 50th anniversary reissue of the album, featuring a new stereo mix by the late GEORGE MARTIN's son GILES MARTIN and a variety of previously unheard outtakes, which came out last FRIDAY (MAY 26th).

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