Spanish Biggest Gainer In Summer '06 Format Trends Report
November 6, 2006 at 9:09 AM (PT)
Spanish formats posted the biggest increase in the SUMMER '06 FORMAT TRENDS REPORT for the 96 continously measured markets. Spanish gained a full share from 10.1 in SUMMER '05 to 11.1 in the just-released SUMMER '06 survey. Adult Hits is the second-largest gainer, up 0.7 last SUMMER to 2.7 in SUMMER '06.
The top five 12+ format shares for SUMMER '06 are: News/Talk (16.9), AC (12.7), Contemporary Hits (11.6), Spanish (11.1), and Urban (10.4).
Rock had the biggest decrease from one year ago, falling from 8.7 in SUMMER '05 to 7.7 in SUMMER '06.
Click here for a complete look at the FORMAT TRENDS REPORT.