McCarten-Bricketto To Lead New Beasley Interactive Unit
November 6, 2006 at 9:33 AM (PT)
BEASLEY BROADCAST GROUP has created an Interactive division that will encompass all of the company's interactive initiatives and programs. The unit is being led by newly appointed VP KATHLEEN MCCARTEN-BRICKETTO, who reports directly to BEASLEY Pres./COO BRUCE BEASLEY. MCCARTEN-BRICKETTO has been with BEASLEY since 1999, serving as Internet Sales Manager for WPOW & WQAM-A/MIAMI.
"For nearly 45 years, BEASLEY BROADCAST GROUP has been at the forefront of radio’s technological advancements," BRUCE BEASLEY said. "Just as we’ve supported HD Radio technology, we are equally enthusiastic about the emerging interactive platform. We look to KATHLEEN's experience in leading this initiative and to her abilities in developing new solutions for advertisers, expanding entertainment options for listeners and generating previously untapped revenue sources for our company."
MCCARTEN-BRICKETTO said, "The opportunity to join BEASLEY's management team in creating compelling revenue-generating opportunities beyond the MIAMI market is thrilling. I see the interactive-media platform as the future of broadcasting, and I am especially proud to be a part of such a forward-thinking company. In addition, I’m eager to work with the talented and dedicated staff of local Interactive Sales Managers company-wide."