Nielsen's New Audio Today Report Reaffirms Radio's Reach, Profiles Podcast Audience

Audio Today Report

NIELSEN has released its AUDIO TODAY report, which measures the listening landscape through reach and audience growth, network radio, podcasting, localism and top formats and songs, as well as take a closer look at who listens to podcasts.

Not surprisingly, AM/FM radio continues to be the top weekly reach medium as Americans carve out more and more time each day to listen, as hundreds of millions of Americans listen to the radio each week. At the same time, usage of digital platforms and podcasts continue to rise. Listening outside the home and, specifically, in the car remains a huge part of the radio ecosystem.

The profile of an average podcast listener (according to NIELSEN SCARBOROUGH) is young, educated and affluent. Consumers who watch, listen to or download a podcast are significantly more likely to be higher educated, higher income and career-minded, making them a qualified -- and valuable -- audience for advertisers and marketers.

For additional insights about the audio landscape, download the latest AUDIO TODAY REPORT.

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