Gould-Smith Appointed Arbitron SVP/Respondent Acquisition & Compliance Ops
November 7, 2006 at 1:05 PM (PT)
ARBITRON ups DOTTYE GOULD-SMITH to SVP/Respondent Acquisition & Compliance Operations. GOULD-SMITH, a 27-year vet at the company, was previously VP/Data Collection Operations. In her expanded role, she will now handle all respondent acquisition and compliance activities for ARBITRON’S PORTABLE PEOPLE METER (PPM) and traditional diary services.
ARBITRON EVP/Operations, Integration & Manufacturing CLAIRE KUMMER said, "DOTTYE’s leadership, tenacity, and grasp of her discipline from the high-level trends to the detail of our process and its execution have enabled ARBITRON to literally weather hurricanes and other challenging obstacles – and still deliver on its commitments. Her enthusiasm, professionalism and technical knowledge will play a key role in building the customer trust and acceptance we’ll need to commercialize the PPM as the basis of ARBITRON’s radio currency in the top 50 markets."