Taking The Wrapper Off Of Preppermint
November 8, 2006 at 5:58 AM (PT)
PREPPERMINT, a new barter service that will increase traffic to radio stations websites and keep listeners coming back, signs for syndication with WILBUR ENTERTAINMENT. The service is the brainchild of CHRIS BOYLAN -- a former top 10-market morning show executive producer, morning show host, cluster web master and current columnist for ALL ACCESS covering Digital Technology -- and Chief Programmer ANTHONY KILHOFFER.
ROCKY ALLEN at Hot AC WPLJ/NEW YORK said, "If you mention your own website on the air, of course people will visit. But unless you keep updating the site, they won't come back. Having to retype prep just so I could email it to the webmaster and then waiting for them to get around to it is too frustrating to deal with on a daily basis, and soon you just stop doing it and visitors drop off. With PREPPERMINT, I can update my site instantly with just a click."