SWMX Cashes In On Politics
November 8, 2006 at 5:58 AM (PT)
SOFTWAVE MEDIA EXCHANGE INC. (SWMX) has quickly been embraced as a tool for political advertisers, with several million of television and radio ads placed over 15 weeks ahead of ELECTION DAY 2006.
Launched in mid-JULY, SOFTWAVE’s political interface was used by candidates and issue groups to place ads in 14 states across the U.S. this campaign season.
"Nowhere is the ability to act quickly and tailor messaging for the greatest audience impact more important than in a political campaign," said SWMX Exec. VP MIKE CAPRIO. "The response we have received so quickly after introducing the political interface is a tremendous validation of SWMX’s ability to maximize campaign budget and deliver quantifiable results. Radio, broadcast TV, cable television and print all have tremendous potential for SWMX Political, and we intend to be the #1 e-marketplace for political and issue advertising leading up to the 2008 presidential election."