Alan Walker Partners With The Monster Energy Up & Up Festival To Crowdfund Four U.S. College Concerts In Fall

Alan Walker

THE MONSTER ENERGY UP & UP FESTIVAL issued a call-to-action on JULY 10th to students at all colleges in the U.S. with an opportunity to compete for a concert with multi-platinum producer ALAN WALKER.

Said UP & UP FESTIVAL co-Creator STEVEN LJUBICIC, "We're bringing ALAN WALKER to the four colleges who pre-purchase the most tickets in 48 hours. We cover the major cost expenditures for the schools who most demand him -- talent fees, riders, production and security costs. How's that for a value proposition!? Colleges are usually paying a premium for internationally known artists to perform at their college town." 
 
WALKER recently performed with JUSTIN BIEBER during the PURPOSE TOUR. He was handpicked to tour with RIHANNA and has performed massive sets at some of the largest electronic festivals in the U.S. this year, including EDC, ULTRA and PARADISO. Added LJUBICIC, "This is a real treat for college students to see an international artist who's not on the typical college-round-about-take," 
 
Added WALKER, "I'm looking forward to performing on the the MONSTER ENERGY UP & UP FESTIVAL this year. I really like the concept behind it, and it's going to be fun to follow the contest and see the engagement from students who want to bring the show to their campus. Excited to see who will end up on top!" 
 
College students can sign up now, at the newly launched www.upandupfestival.com website. The official contest starts on SEPTEMBER 12th at 4p (ET)/1p (PT) and will last 48 hours. The authorizations for all credit cards of non-winning schools are immediately released as soon as the four winning schools are announced.
 
Students from some of the largest and most engaged student bodies have already signed up to compete including: UNIVERSITY OF ARIZONA, UNIVERSITY OF FLORIDA, UNIVERSITY OF ILLINOIS CHAMPAIGN-URBANA, UMASS AMHERST as well as last year's winner, WASHINGTON STATE UNIVERSITY. 
 
The MONSTER ENERGY UP & UP FESTIVAL is much more than a college show promoter, it's a springboard to those seeking to break into the entertainment industry. The festival has hired SHAY SINGFELDER -- now entering his senior year at WASHINGTON STATE UNIVERSITY -- as a content creator.

Explained SHAY, "After making the recap video for the 2016 UP & UP FESTIVAL, the GM hired me as a content creator and has given me the opportunity to have my videos used on social media by a FORTUNE 500 company. This has been the opportunity of a lifetime and I can attribute my future success in the industry to the experiences I've had at the first UP & UP FESTIVAL."

Added WASHINGTON STATE UNIVERSITY senior AUSTIN WHITTENDALE, "i honestly didn't think we would win. It was prideful to be like, wow, we made this happen and we're in charge of this concert."

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