Zubi Advertising Signs Agreement For Arbitron PPM
November 8, 2006 at 11:38 AM (PT)
ARBITRON announced MIAMI-based ZUBI ADVERTISING, one of the largest, independently owned and operated Hispanic advertising agencies, has signed an agreement for its PORTABLE PEOPLE METER (PPM) radio ratings service in HOUSTON.
ZUBI serves advertisers that include AMERICAN AIRLINES, FORD MOTOR COMPANY, LINCOLN MERCURY, SC JOHNSON, and WINN-DIXIE.
ARBITRON Dir./Hispanic Servives STACIE DeARMAS said, "The guiding principle at ZUBI ADVERTISING is based on independence. As independent thinkers, each person at ZUBI believes that they can make a difference for their clients’ brands and their bottom lines. By adopting the ARBITRON PORTABLE PEOPLE METER as new tool for media planning and buying, ZUBI ADVERTISING will be better able to combine the best of traditional advertising services with the latest in non-traditional approaches to reach the Hispanic consumer."
ZUBI VP/Media LULA OLMEDO said, "At ZUBI ADVERTISING, we developed the concept of ‘Mediativity,’ a planning discipline that uses a 360-degree approach to intercept the consumer at every possible touch point. The PORTABLE PEOPLE METER system will provide more reliable and more actionable information that will help us better integrate radio into our clients’ media plans. As one of the leading independent Hispanic agencies, we are pleased to support ARBITRON and the PPM."