Study: Satellite Radio Retail Sales Picking Up As Holidays Approach
November 9, 2006 at 5:58 AM (PT)
BRIDGE RATINGS, which has been studying consumer preferences related to satellite radio, reports that retail sales this week at satellite radio kiosks have picked up significantly. The company notes that an increasing number of college aged consumers (18-21) are, for the first time in BRIDGE's project, seeking answers from floor assistants in the satellite radio departments, mainly due to the forthcoming holiday season and the potential for giving or receiving satellite radio systems -- especially portable ones -- as gifts.
When asked about their brand preference, 67% of 18-19-year-olds said Sirius and 33% said XM. For the 20-21 age group, the results were 52% for Sirius and 48% for XM.
While retail sales continue to be sluggish compared to the first half of this year, BRIDGE is now seeing an improving environment for potential sales.
Read the complete report here.