This Week's Merge: Even If You're Right - If You're Rude (Or In This Case Silent) - You're Wrong

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "If there's anything about the social space we should have learned by now – it's that social is the metric of emotional response. Not always logic or reason.

"And whether a brand believes it was right or wrong – if you do not get out in front of what the Internet perceives as bad or insensitive, you will get eaten alive.

"Case in point – JOEL OSTEEN MINISTRIES.

"JOEL OSTEEN is the Senior Pastor of Lakewood Church in Houston (where Hurricane Harvey is currently destroying lives). 

"OSTEEN's sermons are seen by seven million viewers weekly. He has written seven NEW YORK TIMES best sellers which no doubt has lifted and inspired countless people.

"And even with decades of good work – one moment of what many took as tone deaf has chipped away at the OSTEEN brand."

Read more about "Even If You're Right - If You're Rude (Or In This Case Silent) - You're Wrong" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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