Bill Sigmar Now SVP/DOS Of CBS Radio/Seattle
November 13, 2006 at 11:23 AM (PT)
BILL SIGMAR has been named Sr. VP/Director of Sales for CBS RADIO’s five stations in SEATTLE. He will continue to serve as GSM of Top 40/Mainstream KBKS (KISS 106.1), a position he has held since 1997, while adding oversight and coordination of all local, national and interactive sales functions for KBKS, Adult Hits KJAQ, Country KMPS, Talk KPTK-A and Classic Rock KZOK.
"BILL has demonstrated great leadership and creativity in building the KISS 106.1 sales department in his tenure as that station’s GSM," commented CBS RADIO/SEATTLE Sr. VP/Market Manager DAVE McDONALD. "He has an extensive background in music and Talk formats and a genuine enthusiasm for our new-media projects. These assets are exactly the winning combination we are looking for to lead our stations into the future."
SIGMAR said, "New opportunities are blossoming across our entire portfolio, and I look forward to working with our great stations and staffs to achieve new levels of success for CBS RADIO/SEATTLE."