Women Love Chocolate And Diamonds
November 13, 2006 at 12:48 PM (PT)
SABO-MASON INTERNATIONAL INITIATIVES, a partnership between longtime radio programmers WALTER SABO and DAN MASON, has announced two new music formats, CHOCOLATE FM and DIAMOND FM.
CHOCOLATE FM, a pop '80s rock format targeted to women 25-34, features artists like U2, PHIL COLLINS and MADONNA. DIAMOND FM is a female-targeted format for 35-54-year-olds. It features music from ELTON JOHN, NEIL DIAMOND and LIONEL RICHIE.
"Our research shows that the audience loves these artists, yet many of their songs are not getting significant amounts of airplay," SABO said. "Millions of women in this demographic are not hearing their favorite songs on the radio. Our concept is to associate a powerful word to identify the brand."
"We feel DIAMOND FM has the potential to command the upper end of the female demographic," MASON added. "We have created a contemporary flow of music that still includes hits from BARBARA STREISAND and BARRY MANILOW, both of whom had hits well into the '80s that are very popular. The combination of these two formats -- with powerful words to associate the brands -- gives a broadcaster two separate and unique products to attract upscale advertisers."