CRB Commissions Study On Hispanics' Country Preferences
November 13, 2006 at 3:01 PM (PT)
The CRB (COUNTRY RADIO BROADCASTERS) will collaborate with EDISON MEDIA RESEARCH to undertake the first-ever study of Hispanic Americans and their relationship with Country radio and country music.
According to CUMULUS MEDIA Format Director CHARLIE COOK, who is also head of the CRB research committee, "In order for the Country format to thrive as the population composition changes, we must consider its appeal to all potential listeners. I think that it's important for the COUNTRY RADIO BROADCASTERS to take the lead in examining these opportunities for Country radio and the country music industry so that we can ensure success of our combined futures."
Overall, the study will analyze census statistics and ARBITRON data, combined with an original nationally sampled survey of Hispanic Americans and one-on-one interviews conducted in Spanish and English. The information from the survey will be presented at the upcoming COUNTRY RADIO SEMINAR (CRS), to be held in NASHVILLE from FEBRUARY 28th thru MARCH 2, 2007.
For info on CRS, visit www.crb.org.