Pandora, Real Industry Team For Pandora Challenge: Music & Social Impact Program

Music & Social Impact

PANDORA is partnering with REAL INDUSTRY to launch of its PANDORA CHALLENGE: MUSIC & SOCIAL IMPACT program at five universities across the U.S. Participating students will use PANDORA’S ARTIST MARKETING PLATFORM (AMP) and data from NEXT BIG SOUND to harness the power of music and drive awareness for those battling cancer, students and musicians in underserved communities and LGBTQ equality.

“The PANDORA CHALLENGE is a unique opportunity for students to develop real-world artist marketing campaigns that support and drive awareness for important social causes,” REAL INDUSTRY founder/Exec. Dir. JAY LEBOEUF.

“The energy and love of music the students possess is an incredibly powerful combination,” said ALEX WHITE, head of NEXT BIG SOUND at PANDORA. “With help from our partners at Real Industry, we’re not only harnessing that combination for a good cause but also giving students experience and knowledge they can use to jumpstart their careers in the music industry.”

The program kicked off at USC on OCT. 4th. Over 100 students participated in the challenge and developed campaigns to support the launch of BLOODPOP’s Made of Music program. “I’m excited about working with USC students and REAL INDUSTRY to develop my program MADE OF MUSIC into solutions that help to empower at risk and underserved students in the L.A. area. This will give them new outlets for their creativity and encourage them to pursue careers in music,” said BLOODPOP®.

“The USC experience was incredible," added DAOUDA LEONARD, founder at MASTOR CRAFT representing BLOODPOP®. "The opportunity to be back on a college campus, working with students in a group setting to solve important problems in the creative community is unmatched. There is a lack of access to resources and opportunities that inspire young people to pursue careers in the creative industry. We are excited to work with REAL INDUSTRY and PANDORA to build a program that provides mentorship in these areas,”

“The students received access to tools like AMP they’ve never used before, industry mentorship and hopefully complete the challenge feeling as though they’ve made a difference,” REAL INDUSTRY PD PRIYANKA SHEKAR said.

The next challenge will be held at MIDDLE TENNESSEE STATE UNIV. (MTSU) on OCT. 9th. Participating students will create campaigns for MANCHESTER ORCHESTRA who support the 1 MILLION 4 ANNA FOUNDATION, which is dedicated to fighting EWING SARCOMA. “It’s about so much more than vanity and ticket sales. It’s about being a part of something that is bigger than you can even comprehend. Helping people without ever knowing you were helping them. When that happens, those people actually help you,” said MANCHESTER ORCHESTRA lead singer ANDY HULL.

“I am honored that PANDORA and REAL INDUSTRY chose MTSU students to participate in the program. It gives our students real-world experience and exposure to data and best practices that they might not otherwise receive,” said BEVERLY KEEL, chair of MTSU’s Department of Recording Industry.

Additional events will take place at NEW YORK UNIVERSITY (NYU) on OCT. 11th with COMMON; UNIVERSITY OF MASSACHUSETTS/LOWELL on OCT. 21st with JACK ANTONOFF; and at the UNIVERSITY INNOVATION FELLOWS SUMMIT at STANFORD UNIV. on NOV. 19th. “I am delighted to host the PANDORA CHALLENGE: MUSIC AND SOCIAL IMPACT at NYU STEINHARDT,” said LARRY MILLER, director of the music business program. “We teach our students how to meld their passion for music with their desires for social impact, so this challenge, and COMMON’s participation, is a fantastic real-world opportunity for tomorrow’s music business leaders.”

“We’re excited to collaborate with some of NYU’s brightest minds to leverage the power of music and art to make a difference in the world and help others,” said MICHAEL LATT, social impact advisor for COMMON. “Together, we have the opportunity to support our brothers and sisters around the country through a campaign that COMMON and I are really passionate about.”

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