Ed Lover's Reach Media Show Exiting Radio One's Boom Stations; Atlanta's Boom Goes 'Classix'

Lover

REACH MEDIA and ED LOVER have announced that the veteran morning host's weekday morning show is leaving flagship RADIO ONE Classic Hip Hop WUMJ-HD2-W275BK (BOOM 102.9)/ATLANTA and its other RADIO ONE BOOM affiliates.   The show, co-hosted by MONIE LOVE, launched in syndication on JANUARY 11, 2016.

In a press release, LOVER said that he plans on "redirecting the weekday show and expanding its listenership," saying, “I’m so excited for the next phase of this wonderful show and can’t wait to take the audience on this ride with me.”

RADIO ONE and REACH MEDIA CEO DAVID KANTOR added, "ED LOVER has established a standing as an influencer in hip hop. With his weekend show, he is uniquely positioned to connect long-time enthusiasts with the music and culture they have passion for."

A 'Classix' Move In Atlanta

Meanwhile, in a move first reported by the ATLANTA JOURNAL-CONSTITUTION's RODNEY HO, ATLANTA's BOOM 102.9 has rebranded as CLASSIX 102.9 and repositioned to 70s and 80s Urban Oldies.  The station will add REACH's TOM JOYNER on JANUARY 16th and D.L. HUGHLEY on JANUARY 3rd. 

In addition, cluster APD ERWIN "KATT D" HILL has been upped to PD.

“Ever since TOM left the market, there has been an outcry for him to return to ATLANTA,” said Regional VP/GM TIM DAVIES. “We found the audience for our BOOM format was too narrow. By expanding the playlist and launching a fresh R & B sound with the TOM JOYNER MORNING SHOW in the morning and for the first time in ATLANTA the D.L. HUGHLEY show in the afternoons, CLASSIX 102.9 will be a great new station for the market, and a perfect complement to our cluster.”

VP of Programming and Operations HURRICANE DAVE added, “We love to promote from within our organization. I’ve had the pleasure to see KATT D in his role as APD for MAJIC 107.5/97.5 FM and PRAISE 102.5 FM. There’s no doubt he’s going to do some amazing things in his new role as Program Director for CLASSIX 102.9.”

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