CMT One Country Offers Power Of One Initiative
November 20, 2006 at 9:33 AM (PT)
CMT has launched a new program through CMT ONE COUNTRY, its pro-social initiative, called "THE POWER OF ONE," a campaign focused on mobilizing 1 million volunteers across the UNITED STATES by the end of 2007. The announcement was made today by CMT Dir./Public Affairs LUCIA FOLK. The "POWER OF ONE" campaign kicked off during the premiere of CMT GIANTS: REBA on SATURDAY (11/18), with proceeds going to HABITAT FOR HUMANITY. "THE POWER OF ONE" aims to benefit all five of CMT ONE COUNTRY’s partners, which include AMERICA's SECOND HARVEST, BOYS & GIRL's CLUBS OF AMERICA, HANDS ON NETWORK and HABITAT FOR HUMANITY.
CMT is also offering the first 1,000 viewers to register as volunteers on CMT ONE COUNTRY.com 20% off all purchases on CMT.com. For more info, click here.