Primary Wave Music Promotes Seth Faber, Donna Grecco To New Marketing Posts

Promotes Seth Faber, Donna Grecco

PRIMARY WAVE MUSIC has promoted SETH FABER to SVP/Marketing and DONNA GRECO to VP/Marketing.

Nine-year company veteran and PRIMARY WAVE partner FABER will be responsible for generating creative and remunerative opportunities for the company's song catalogs, with a focus on brand licensing, A&R exploitation, and original content creation. He will continue to be based in NEW YORK, and will report to ADAM LOWENBERG and JEFF STRAUGHN, PRIMARY WAVE's Heads of Marketing and Branding, respectively. 
 
Commented LOWEBERG, "We are excited to have SETH's bold ingenuity and unbridled passion for music in our arsenal, as we continue to acquire and market many of the greatest songs of all-time." 

FABER has held a variety of duties during his tenure as VP/Artist Development & Sr. Artist Manager. He co-managed the career of GRAMMY-nominated DJ/producer AUDIEN, and signed the singer/songwriter FOY VANCE (ED SHEERAN, MIRANDA LAMBERT, RAG 'N BONE MAN),to a co-publishing agreement. Previously, as Sr. Dir./Marketing, FABER worked with the GTECH CORPORATION to create the first-ever artist-branded scratch-off lottery ticket for AEROSMITH. He was also the executive producer of the live concert films "CHICAGO In CHICAGO," and "GRAHAM PARKER & THE FIGGS - Live at FTC." 
 
FABER was previously Manager/Artist Development at ISLAND RECORDS,, where he worked with multi-platinum artists including BON JOVI and SUM 41.He is also an Adjunct Professor at the CLIVE DAVIS INSTITUTE OF RECORDED MUSIC at NYU's TISCH SCHOOL OF THE ARTS. 
 
DONNA GRECCO has been named VP/Marketing for PRIMARY WAVE MUSIC. She will work alongside FABER and also report to STRAUGHN and LOWEBERG, bringing over 20 years of marketing, branding and event production experience to her new role. GRECCO will be responsible for cultivating and expanding PRIMARY WAVE's relationships with the brand community, including identifying brand partnership opportunities for its publishing and management roster. As VP/Brand Synergy Group for PRIMARY WAVE, GRECCO managed partnerships with brands including 808 AUDIO and CULT DENIM.
 
Noted STRAUGHN, "We are thrilled to have DONNA stepping into this expanded role, where her undeniable marketing expertise will continue to be a priceless asset to our company."

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