Interep And Arbitron Host Presentation For Philadelphia Radio Buyers
November 21, 2006 at 12:23 PM (PT)
INTEREP, the first radio rep firm to sign up for ARBITRON's PORTABLE PEOPLE METER (PPM), hosted a breakfast presentation with ARBITRON SVP/PPM Sales JOHN SNYDER today (11/21) in NEW YORK CITY for radio buyers in preparation for the PPM WINTER '07 survey in PHILADELPHIA.
MCGAVREN GUILD RADIO Pres. LISA SIROTKA-SONNENKLAR, who helped organize the breakfast, commented, "The PPM is an important, long-awaited research tool for our industry. It is incumbent upon all of us to educate ourselves about PPM data to assure that we understand how to best utilize this new measurement technology as it relates to the buying and planning of radio. INTEREP is very pleased to host this session for the PHILADELPHIA buyers who will be among the first to actively work with the data."