Bridge Ratings: Radio Listeners’ Digital Media Demands

Digital Do's And Don'ts

In the latest post on its website, BRIDGE RATINGS tackles the challenge of "How can traditional radio better compete with digital media?"

A just-completed study on radio listeners' relationship with digital found that the audience wants the following offerings from radio stations.

• More podcasts - specifically "behind-the-scenes" podcasts
• Custom content
• Video

Radio can take some lessons from the digital playbook which is used to counter traditional radio. Click here to get the full story.

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