Jay Krugman Named Columbia SVP/Adult Marketing
November 27, 2006 at 2:02 PM (PT)
COLUMBIA RECORDS taps JAY KRUGMAN as Sr. VP/Adult Marketing, responsible for developing, overseeing, and executing creative marketing campaigns for COLUMBIA's AC and heritage artists. Based in NEW YORK, KRUGMAN reports to Sr. VP/Marketing BARBARA JONES.
"JAY KRUGMAN is one of the most capable and imaginative senior marketing executives in the music industry," JONES said. "He treats every project he works on like a top-shelf blue-chip priority, and, thanks to his passion and commitment, his projects become perennial successes. I am really looking forward to working with JAY in creating new opportunities for all of our adult music artists."
The appointment marks a return to COLUMBIA for KRUGMAN, who was the label's VP/Marketing before moving to ARISTA RECORDS as Sr. VP/MARKETING from 1996-99. He later became Sr. VP/Domestic & International Marketing for CAPITOL RECORDS and held the titles of Sr. VP/Catalog and Sr. VP/DVD Development for EMI NORTH AMERICA. KRUGMAN spent the past two years as an independent marketing consultant.
"It gives me great pleasure to welcome JAY KRUGMAN back to the COLUMBIA family," said COLUMBIA GM TOM DONNARUMMA. "No one knows the adult music market better than JAY, and no one has a better sense of matching an artist with the widest possible target audience. From the smallest details of CD packaging to the big picture implications of emerging technologies, JAY knows how to put it all together to achieve optimum results for artists and consumers. With JAY in place, the COLUMBIA marketing team is ready to take on new challenges and reach new goals."
KRUGMAN said, "It's very exciting to be coming home to the COLUMBIA RECORDS family. It's great to be reunited with STEVE BARNETT, TOM DONNARUMMA, BARBARA JONES and the incredible COLUMBIA team. And it's a privilege to continue working with the great legacy of heritage artists on COLUMBIA RECORDS and help them reach new heights."