Kipper McGee's 'Brandwidth' Enters Second Printing, To Be Available At NAB Show

Second Printing

Longtime radio programmer and consultant KIPPER MCGEE's book "‘Brandwidth: How Big Broadcasting is MISSING the Mediamorphosis" has gone into a second printing, just in time for MCGEE to appear at the NAB SHOW in LAS VEGAS next week to sign copies.

"Brandwidth," published by CHICAGO's ECKHARTZ PRESS, offers seven ways brands can avoid mistakes, and features illustrations by artist JESSICA HAGY.  The book spawned the weekly "BRANDWIDTH ON COMMAND" podcast with MCGEE and DAVID MARTIN.

“We live in a time when broadcasters are being attacked in ways not even dreamed about a decade ago”, said MCGEE. "Many operators insist on acting penny wise and PPM foolish."

MCGEE will be signing copies at the NAB Bookstore in the NORTH HALL of the LAS VEGAS CONVENTION CENTER on MONDAY at 3p (PT).

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