Jacobs Techsurvey 2018 Data Nugget At WWRS 2018 -- At-Work Listening Helps Drives Radio

Fred Jacobs Charts Radio's New Course

JACOBS MEDIA's TECHSURVEY 2018, which will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2018 at NOON on THURSDAY, MAY 3rd, consists of more than 64,000 respondents representing well more than 500 radio stations across NORTH AMERICA.

JACOBS MEDIA Pres. FRED JACOBS, who will present TECHSURVEY 2018, sponsored by CAPITOL RECORDS, at WWRS 2018, commented, "Radio has always been an at-work companion, and this year’s survey confirms that at-work usage continues to be a key driver in explaining broadcast radio’s appeal." 

Broadcast radio has many assets and attributes, but workplace companionship continues to be a plus for half of all respondents. 

The surveys were completed in JANUARY and FEBRUARY. THE JACOBS MEDIA team has been busily compiling the data and searching for new insights. Here's a sneak peek at one of the key data points from the study: 

At-Work Listening Continues To Be A Main Reason Why Consumers Listen To Broadcast Radio.

JACOBS concluded, "Techsurvey breaks out key at-work radio audiences, by gender, generation, and format – key data to help programmers develop strategies. Join us for the full presentation at the WORLDWIDE RADIO SUMMIT 2018 in HOLLYWOOD MAY 2nd, 3rd, and 4th with the TECHSURVEY 2018 reveal on MAY 3rd at NOON. Hope to see you there."

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