XM Canada Pacts With Air Canada
November 30, 2006 at 5:52 AM (PT)
XM CANADA inks a deal to be the exclusive provider of music channels for AIR CANADA. The multi-year pact starts on MARCH 1, 2007 and will replace the airline's present ENROUTEFM channels with XM channels.
XM will also be involved in marketing programs on board flights and at the airline's Maple Leaf Lounges.