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Live Broadcasts From Moscow, Promotions To Accompany Entravision's World Cup Coverage
May 29, 2018 at 6:25 AM (PT)
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ENTRAVISION's carriage of FUTBOL DE PRIMERA's radio broadcasts of the FIFA WORLD CUP this year will include additional live broadcasts and promotions. The syndicated "EL SHOW DE ERAZNO Y LA CHOKOLATA" will be airing live from the soccer tournament's broadcast center in MOSCOW JUNE 18-22; the show has been running two promotions in conjunction with the WORLD CUP, one to find a national anthem singer for the MEXICO vs. WALES match at the ROSE BOWL on MEMORIAL DAY and another offering $100 to a caller when a clip of ANDRES CANTOR's "GOOOL!" call is played.
President/COO JEFFERY A. LIBERMAN said, "Soccer is the number one sport among Hispanics and these exclusive programs are an exceptional platform for national and local advertisers to engage with Latinos who reside in the 16 markets where we are carrying the FIFA WORLD CUP and be able to capitalize on this prestigious global soccer event. We believe we are unique in our capability to offer local advertisers the ability to participate in the excitement that is the 2018 WORLD CUP and look forward to help them connect with the Latino market."

