McGavren Guild Extends Partnership With NextMedia
December 5, 2006 at 10:54 AM (PT)
McGAVREN GUILD RADIO announced today (12/5) that it will now represent NEXTMEDIA GROUP's stations in DALLAS; GREENVILLE, NC; and MYRTLE BEACH, SC, which were previously repped by KATZ, and in WILMINGTON, DE and CANTON, OH, which were previously repped by CHRISTAL. McGAVREN GUILD already represents NEXTMEDIA's stations in CHICAGO; SAGINAW, MI; and KENOSHA, WI.
"Based on McGAVREN GUILD’s exceptional results for our stations, we have decided to move these five additional markets to the rep firm," NEXTMEDIA Pres./COO JEFFREY DINETZ said. "We feel that their status as a true independent rep firm serves our stations well. This advantage, coupled with their non-traditional selling techniques and new business initiatives, have truly taken our stations to the level next. I look forward to the same great results with our expanded partnership."