Bob Pittman And David Field To Headline 2018 Radio Show Opening Session

Pittman, Field

iHEARTMEDIA Chairman/CEO BOB PITTMAN and ENTERCOM Chairman/Pres./CEO DAVID FIELD will discuss game-changing data and analytic applications and opportunities for radio during a session titled “Data U – A 101 On Data” on TUESDAY, SEPTEMBER 25th at THE RADIO SHOW in ORLANDO. The discussion will be moderated by MSNBC Anchor STEPHANIE RUHLE.

RAB Pres./CEO ERICA FARBER and NAB EVP/Industry Affairs & Special Projects STEVE NEWBERRY will open the session with a primer on how broadcasters can collect and use existing data to discover how listener preferences are changing and gain insight on how best to position, program, market, and sell radio. The duo will also demonstrate some of the tools available to capitalize on research to grow listeners and revenue.

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