Entravision Names Alex Garcia EVP/Content & Business Development

Garcia (Photo: LinkedIn)

ENTRAVISION COMMUNICATIONS CORP. has named SONY PICTURES ENTERTAINMENT Director, Head of LATIN AMERICA Physical and Digital Distribution ALEX GARCIA as EVP Content & Business Development.   GARCIA, the former Dir. of Marketing for LATIN AMERICA for RDIO, will report to Chief Revenue Officer MARIO M. CARRERA.  

CARRERA said, "ALEX is a proven executive who brings more than 10 years of experience in multi-platform marketing, communications and digital distribution, having previously held positions in both the U.S. and MEXICO. He has an impressive track record of firsts, and we look to his ability, vision and creativity to help grow our company."

GARCIA said, "Business Intelligence is a vital component to continuously grow and innovate within an organization. I'm excited to embark on this new journey with ENTRAVISION during this crucial time to remain competitive in the marketplace and develop creative products that will be valuable to the company and its advertisers, viewers and listeners."

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