iHeartMedia, WPP, Fors Marsh Group Form National Opioid Action Coalition

Fighting Opioid Abuse

iHEARTMEDIA, WPP and FORS MARSH GROUP are launching the NATIONAL OPIOID ACTION COALITION (NOAC), an initiative focused on reducing stigma as a barrier to addiction prevention, treatment and recovery. It will debut during the annual NEW YORK CITY ADVERTISING WEEK on OCTOBER 3rd; iHEARTMEDIA syndicated host BOBBY BONES will moderate a panel featuring marketing and advocacy leaders, including U.S. Surgeon General DR. JEROME ADAMS.

NOAC’s mission is to employ leading research and behavior change communications techniques to provoke engagement and action among target audiences, particularly in the private sector. It will help support local, state and federal opioid misuse and addiction prevention, treatment and recovery efforts by elevating the conversation around stigma.

“WPP’s operating companies have been involved in battling the opioid crisis on an ad hoc basis for some time,” said WPP CEO MARK READ. “NOAC formalizes our efforts and demonstrates our commitment to help spark a national conversation about the stigma of opioid addiction and inspire more companies to bring the weight of their brands to help combat one of the greatest public health epidemics in the U.S.”

“This is an epidemic that is impacting families and individuals across AMERICA, and we want to harness our national reach to expand awareness, prevention, treatment and recovery efforts in communities across the country -– and highlight local, state and federal government resources that are available to those fighting against this epidemic,” iHEARTMEDIA Chairman/CEO BOB PITTMAN said.

“The opioid epidemic in the U.S. is one of the worst public health crises of our lifetime. Yet, despite record-breaking addiction and fatal overdose rates, only one in 10 Americans with a substance-abuse disorder received treatment last year,” FMG CEO DR. SEAN MARSH said. “As a founding member of NOAC, FMG is committed to reducing stigma and will apply its expertise in behavior change and communication research to guide the development of effective, resonant messaging,”

 To learn more about NOAC, .click here

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