Arbitron Adds Top 50 Black And Hispanic DMAs To RADAR 91
December 11, 2006 at 11:15 AM (PT)
When ARBITRON releases the RADAR 91 results next MONDAY, DECEMBER 18, the audience estimates in the Top 50 Black and Top 50 Hispanic DMAs will be available via the RADAR PC2010 software suite.
Initial findings in RADAR 91 indicate that, over the course of a typical week, radio continues to reach more than 230 million people (93%) of all 12+ Persons. More than 182 million people (74%) to radio on SATURDAY or SUNDAY.