Szabo Joins DMR As CIO
December 11, 2006 at 12:28 PM (PT)
DMR has appointed GRANT SZABO Chief Information Officer. Prior to joining DMR, SZABO directed MACROMEDIA's Professional Services Division and most recently managed enterprise application integration projects for H&R BLOCK and the City of CALGARY. SZABO will report to DMR Pres. TRIPP ELDREDGE.
SZABO will be leading DMR's next-generation database development initiative in preparation for the PPM roll-out. According to ELDREDGE, "Stations that are consistently winning today have very large, multi-dimensional databases with ongoing strategies to build relationships with listeners. That will be even more important as PPM replaces diaries."