American Media Services Adds Internet Division
December 12, 2006 at 10:44 AM (PT)
Broker AMERICAN MEDIA SERVICES has formed a new Internet division, AMS-I, to help radio stations capitalize on 'Net-related technologies like streaming and high-quality-audio websites.
"Too few stations offer streaming audio, and among those that do, the sound quality is not always as high as it should be to entice and keep listeners," AMS Pres./CEO ED SEEGER said. "Many radio broadcasters seem to regard the Internet as a technological enemy. We should be allies. Making radio and the Internet fully integrated will enable radio station owners to reach additional pools of listeners and to tap into new streams of revenue."