Entravision Communications Extends Deal With Alex 'El Genio' Lucas

Entravision Communications

ENTRAVISION COMMUNICATIONS has extended their two agreements with AL & CM BROADCASTING to air ALEX "EL GENIO" LUCAS through 2020. 

LUCAS' syndicated morning radio show currently airs on ENTRAVISION’s “LA SUAVECITA” radio network in 13 markets across the country, with a unique mix of music and conversation. EL GENIO's message is to "motivate and enlighten listeners" with stories of  personal empowerment and positive reinforcement, using stories and quotes to build self-esteem, family values, and guide audiences through moral and ethical dilemmas.

EL GENIO has been part of the ENTRAVISION family since 2011,

Said ENTRAVISION President/COO JEFFERY LIBERMAN, "The positive programming he brings to radio each and every morning is a great way for our listeners to start their day. ALEX is a talented entertainer who connects with his audience, which has made his program one of the leading SPANISH language radio programs in the U.S."

LUCAS was named 2016 HISPANIC PERSONALITY OF THE YEAR by CHILDREN'S MIRACLE NETWORK.  He also received the 2015 ANNOUNCER OF THE YEAR among Top 100 Pop Urban Market by monitorLATINO/ His program is currently carried on 89 affiliate radio stations and sold through ENTRAVISION SOLUTIONS.  In 2020, LUCAS will reach his biggest milestone yet as he celebrates 30 years of on-air broadcasting. This record feat will include a year-long celebration of the best moments in his career.

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