vCreative Names Susie Hedrick Pres./COO

Susie Hedrick

vCREATIVE has appointed SUSIE HEDRICK Pres./COO. Previously HEDRICK was SVP/Sales of NORTH AMERICA for WIDEORBIT. She will lead sales and operations while also directing the company’s finance and administrative functions.

“When it comes to the media industry, SUSIE’s the complete package,” vCREATIVE CEO JINNY LADERER said. “She understands the business, the technology and she has built an incredible career bringing successful products to market. Beyond that, SUSIE has earned the trust and respect of her peers in both the broadcast media and technology sectors.

“I am excited for the contribution that SUSIE will bring to vCREATIVE," LADERER continued. "We have already become close partners and her perspective and steady hand at the helm will be invaluable as we expand our product lines and broaden our customer base in Radio, TV, Network, Digital and Print.”

“What I found most compelling about vCREATIVE was its undisputed leadership in their space.” said HEDRICK. “The internal workflow solutions have become mission-critical for stations. JINNY and I share a passion for products that have the power to transform business operations and for executing flawlessly in a customer-driven environment. I am looking forward to working with the talented vCREATIVE team to deepen and extend the value that we provide to our customers

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