Data Nugget On The Connection Of Listeners With Their Home Radio Station From Jacob's Media Techsurvey 2019 At Worldwide Radio Summit 2019

Facts You Must Have To Win

JACOBS MEDIA's TECHSURVEY 2019 will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2019 at 11a THURSDAY, MARCH 28th. It consists of more than 50,000 respondents, representing well more than 500 radio stations across NORTH AMERICA.

The surveys were completed in JANUARY and FEBRUARY. THE JACOBS MEDIA team has been busily compiling the data and searching for new insights.

As media content proliferates, the need for brands to establish strong connections with their audiences has never been more important.

Here's a sneak peek at one of the key data points about radio and consumers from the study:

About one in three feel a strong connection to their home radio station.

JACOBS MEDIA Pres. FRED JACOBS, who will present this year’s TECHSURVEY at WWRS 2019, commented, “While our survey is primarily comprised of respondents who are station database members or those who follow station or personalities on social media, it is heartening to see how many say they have a strong connection – especially given all the options.”

TECHSURVEY 2019 focuses on new media, gadgetry, and platforms, with deep dives this year into smart speakers and podcasting. It also uncovers consumer habits and trends – like holiday shopping, news burnout, satellite radio listening, as well as perceptions about online privacy.

JACOBS concluded, “Strong bonds to media brands is the goal, and many radio stations are well on the way to establishing them. Join us for the full presentation at the WORLDWIDE RADIO SUMMIT 2019 later this week in BURBANK, with the TECHSURVEY 2019 reveal on THURSDAY at 11a. Hope to see you there.”

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